When I worked at Microsoft in the early 2000, the company was still forming the vision for .NET and that one day the online world will be connected by XML data pipes with apps communicating over SOAP and web services. Today, the web continues to be more and more fragmented with some web applications offering great APIs and/or RSS feeds – some web sites still do not and sometimes it’s not in their best interest to make it easy to export their valuable data.
There is a growing trend of startups asking users to give their log-in credentials to multiple data sources so data can be pulled into one place via an API or via screen-scraping. The results are great services like Mint.com which analyzes the users’ disparate financial accounts (bank, credit cards, etc) for potential savings to arrive at insights which would’ve been difficult without an aggregate view of the user’s data. What other sources of user data would be valuable to aggregate? I can think of a few:
- Social network – Facebook, Twitter, LinkedIn, Foursquare etc. This can be done mostly via APIs. Rolling up the user identity across these networks into a master ID is already supremely valuable. Event data, any type of content like trending news, location data, social graph, influence scores etc can all benefit from a broader view of a users social media data. There are multiple business models here, both servicing the user (social discovery, information, entertainment, dating, etc) or third parties like brands willing to pay for this information as a channel to reach users or for market data.
- Travel – booking information from all different sources including airlines, trains, buses, hotels, rental cars etc. TripIt does a great job of aggregating this information into a coherent itinerary organized by date, location and sells premium features like real-time travel alerts. What’s even more interesting is that since all the travel information is sent to users via email anyways, TripIt only needs to integrate with a user’s email (asking for only 1 login credential) to pull in all the relevant information. I wish there’s a better way to manage my frequent flyer programs and other travel loyalty programs — what if there’s an agent that aggregates all the info about my programs and then helps me book the right type of trips with the right airlines/hotels/trains to maximize my points?
- Daily deals –consumers are getting deal fatigue from an extraordinary number of daily deal sites but since deals are all public, aggregators such as Yipit can pull in that information and then target the right offers to the right users, without the need to ask for their login credentials to any of these sites. I just wish that I can organize the deals I’ve already bought easier and all in one place, since I’ve already had a few expire on me. Or what if I can snap a photo of my receipts or forward my electronic purchase histories to one location, and get coupons and recommendations.
- Healthcare – hospital bills, insurance claims, employer health benefits, health savings accounts, etc. bringing this data together to give consumers a view of their healthcare spending and potential for savings, mashed together with provider information like hospital and doctor ratings. Companies like Cake Health and WellnessFX are taking a stab at this, and ZocDoc already has info on doctor availability and what insurance they accept.
- All my bills – credit cards, cell phone, cable, internet provider, rent, utilities, mortgage, education, etc. One place to go to pay my bills with a clear calendar of when the next payment is due, can help me save, plan and budget properly. Lots of business model options here including doing a Mint.com-style lead gen. BillShrink has done a good job on mobile carriers and is now moving to do cable, gas, and savings & CDs.
- Safety and emergency response – crime rates, neighborhood police reports, fire reports, weather, natural disaster information, local traffic and outages, etc. This data can be mashed up with my real time location information to help me plan my commute and better respond to emergencies etc. Life360 has done a nice job with a mobile offering.
- Event and appointments – all my work, social calendars across Outlook, Google, Lotus Notes (?), Facebook, etc mashed up with events and location information.